How Ai Enhances Performance Marketing In The Automotive Industry

Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional costs, it can result in higher accuracy and more trustworthy information


Pixel tracking makes use of an item of code to sign up conversions on your internet site. It's easy to establish and much less prone to advertisement blockers.

1. More accurate data
The standard approach of tracking conversions on a website, utilizing pixels, is having trouble with transforming internet browser privacy policies. This indicates that the information being sent out to Google Ads, Facebook Business Manager and other platforms is much less exact than it needs to be.

Server-side tracking is a more protected choice that assists to bypass these limitations, as it's filled from your very own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security procedures. This supplies extra exact information and an extra full image of customer journeys across channels.

Additionally, this kind of tracking enables services to track conversions beyond the web site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it less complicated to abide by various information legislations. It's likewise a lot less susceptible to fraudulence, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.

2. Much better control over data.
Server-side tracking permits organizations to gather and enhance data prior to sending it to third-party analytics/advertising systems. This boosts data completeness and precision, which can aid marketing professionals make more informed marketing choices.

Standard pixel tracking relies on JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can cause information collection interruptions and inaccurate outcomes. Server-side tracking makes it possible for services to bypass these limitations and give precise, consistent information that is much less vulnerable to disturbance.

This kind of tracking additionally enables businesses to track conversions that happen outside of the site, like phone calls and in-store acquisitions. This is very important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is extra trustworthy for companies looking for to adapt to these adjustments.

3. Less vulnerable to scams
Server-side monitoring allows organizations to adjust data hauls before it gets to third email performance tracking software party endpoints, boosting safety and security and personal privacy. This is especially crucial as different web browsers and systems progressively transform how they manage cookies. For example, in iphone 14, Safari will just deliver first-party cookie information and will not enable pixel-based monitoring. Using server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your site.

On top of that, server-side tracking allows you to record user data straight on your own servers. This removes dependence on third parties, which can be vulnerable to violations and privacy infractions.

A server-side radar is a set of directions that informs your website's server what occasions to videotape. This data is then sent out to analytics devices like Google Analytics and Facebook Business. It's also utilized to cause event-based ads, such as retargeting. In contrast, pixel tracking is a different approach that uses a little item of code on your page to collect data from users.

4. Much easier to apply
Server-side tracking is a data collection process that occurs on the web site's own server, bypassing internet internet browser constraints. This suggests that data collected by the website/app is first sent to the server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this technique is that it lowers the extent of information monitoring and gives organizations much more control over transmission, making it normally a lot more trustworthy. Therefore, it's much less susceptible to information difficulties brought on by points like a busted link or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your service can gather real-time conversion data similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This enables you to have even more accurate information and aids make certain conformity with personal privacy guidelines such as GDPR. Additionally, it likewise prevents the tracking limitations imposed by browsers and advertisement blockers.