Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can bring about greater accuracy and more reputable information
Pixel monitoring utilizes a piece of code to register conversions on your website. It's easy to establish and much less susceptible to ad blockers.
1. More accurate information
The typical technique of tracking conversions on a site, using pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a more secure alternative that assists to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, suggesting it's much less likely to be affected by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout networks.
In addition, this sort of monitoring allows organizations to track conversions outside of the website, such as call and in-store check outs, which can be difficult for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for illegal actors to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side tracking allows services to collect and enhance data prior to sending it to third-party analytics/advertising platforms. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection disruptions and imprecise results. Server-side tracking makes it possible for companies to bypass these constraints and provide precise, regular data that is much less at risk to interference.
This kind of monitoring likewise permits businesses to track conversions that occur beyond the site, like phone calls and in-store acquisitions. This is important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is a lot more trusted for companies seeking to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing protection and personal privacy. This is especially essential as various internet browsers and systems increasingly alter exactly how they take care of cookies. As an example, in iOS 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to record customer information straight by yourself web servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.
A server-side performance marketing software tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also utilized to activate event-based ads, such as retargeting. In contrast, pixel tracking is an alternate method that uses a small piece of code on your webpage to collect data from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the web site's own server, bypassing web browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it decreases the scope of data monitoring and offers companies much more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with personal privacy guidelines such as GDPR. Additionally, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.